A website doesn't have to be broken to be costing you business. Many underperforming sites look fine at first glance but quietly push visitors away through small, cumulative frictions.
Slow load times are one of the clearest signs. If your homepage takes several seconds to load, especially on mobile, a meaningful percentage of visitors will leave before it even finishes rendering.
A second sign is poor mobile experience. If your site was designed primarily for desktop and simply 'shrinks' on mobile rather than being properly responsive, navigation and readability usually suffer on the majority of your actual traffic.
Other signs include an outdated visual design that doesn't reflect your current brand, unclear navigation that makes it hard to find key information, and a lack of clear calls-to-action that leaves visitors unsure what to do next. If several of these apply, a redesign focused on speed, usability and conversion is usually a worthwhile investment.
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